Google & Microsoft Ads for Roofers
Roofing clicks cost $8 to $50 each on Google. At a 3.7% conversion rate, most of that budget disappears. The problem is not PPC. It is how your campaigns are built.
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You set a budget. The money vanished. And you are sitting there at the end of the month thinking, "What did I even get for that?"
That is what happens when your agency runs the same playbook for dentists, lawyers, and roofers. It is like hiring a framing crew that has never cut a rafter.
Sound familiar?
Your $5,000 ad budget is really costing you $7,000 to $8,000 a month. And every month the meter resets to zero.
Founder/CEO
We do not set up a campaign and disappear. Every piece of your ad spend is built, watched, and tuned to put roofing jobs on your board.
We tear into your account like a tear-off. Find the waste. Find the leaks.
We target searches that book jobs. Not "how to fix a roof yourself."
Your homepage is not a landing page. We build pages that get the phone to ring.
No "quality service" fluff. We write to the person staring at a water stain right now.
Job seekers, DIY videos, supply stores. We block them all. Every dollar goes to real leads.
Your ads run in the cities you serve, during the hours you answer the phone. That is it.
Storm season? We adjust. Slow month? We tighten. Your budget never runs unchecked.
Every call traced back to the ad that brought it in. You know what is working.
Google gets volume. Microsoft gets cheaper clicks. We run both.
These are real roofing PPC benchmarks. Not what your agency tells you. What the industry data actually shows.
$10.70
Average Cost Per Click
That is the average. Keywords like "emergency roof repair" run $25 to $50. Per click. Not per call. Not per job. Per click.
3.7%
Conversion Rate
Out of every 100 people who click, fewer than 4 pick up the phone. The other 96 took your money and bounced.
$228
Cost Per Lead
That is what most roofers pay per lead on Google Ads. And half those leads are tire kickers getting five quotes.
33%
Lower CPC on Microsoft
Same homeowner, same search, cheaper click. That is why we run your campaigns on both platforms.
A properly built campaign does not hit these averages. It beats them. That is the difference between an agency that knows roofing and one that is guessing.
A homeowner searching "roof leak repair" is a completely different job than "full roof replacement." We build separate campaigns for each so your budget goes where the money is.
No guesswork. No autopilot. Just a system that puts jobs on your board.
We audit your current ads top to bottom. Find the wasted spend, the junk keywords, and the leaks your last agency left behind.
We build your keyword strategy, write your ads, and create landing pages that do one thing: get the phone to ring.
Your campaigns launch on Google and/or Microsoft. Targeted to your service area. Running when homeowners are searching.
We monitor your bids, block junk clicks, and adjust every week. Your budget never runs on autopilot.
Every call, every form, every booked estimate traced back to the ad that brought it in. You see what is working. We scale what is working.
Straight numbers. No surprises on the invoice.
Your ad budget goes straight to Google and Microsoft. We do not mark it up. You own your accounts and your data. Period.
PPC Management
$2,000
per month
$4,000/mo minimum ad spend
Schedule Your AssessmentBuilt for roofers ready to put jobs on the board, not kick tires.
It worked. The strategy did not. Most roofers we talk to had broad keywords, no filters, and traffic dumping to their homepage. That is not a campaign. That is a money leak. We fix all of it before a single dollar runs.
Bad PPC is expensive. A campaign built for roofers with tight keywords, real landing pages, and proper tracking puts jobs on the board. Run the numbers on one replacement job and the ad spend pays for itself.
You should. But SEO takes months to kick in. PPC puts you at the top of Google tomorrow. The smart play is both. SEO builds the foundation. PPC fills the gaps while it catches up.
Clicks start day one. Real data on what is working takes 2 to 4 weeks. A dialed-in campaign that is consistently putting jobs on the board takes 60 to 90 days.
Yes. Your account. Your data. Your campaigns. If you ever walk away, you take everything with you. We do not hold anything hostage.
We will look under the hood. If what they built is solid, we will tell you straight. If it is not, you will see exactly where the money went and why the phone is not ringing.
"Most agencies treat Google Ads like a slot machine. Dump money in, hope something hits. When we run your ads, every dollar is pointed at one thing: getting a homeowner on the phone and a job on your board. If your ads are not booking jobs, something is broken. Let us find it."
Shareef Huddle
Founder/CEO, Huddle Web Works
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