The Search-to-Booked Roofing System™
Get More Roofing Jobs.Own Your Market.
Stop losing roofing opportunities to competitors who get found first or follow up faster.
Our Search-to-Booked Roofing System™ connects local visibility, customer reactivation, lead generation, and follow-up to help roofing contractors turn more opportunities into booked jobs.
Built for roofing contractors. One roofing company per available market, subject to defined market terms.
Best of Citrus Heights 2025
Best of Orangevale 2025
BBB Accredited Business
Sound familiar?
Good roofers lose jobs every single day.
Not because they do bad work.
Getting found by homeowners, turning inquiries into appointments, and staying connected with past customers are three different challenges.
Homeowners can't find you.
When homeowners search for roofing services, competitors may appear before your company ever gets considered.
Good opportunities slip away.
Missed calls, slow responses, and inconsistent follow-up can turn promising inquiries into lost jobs.
Past customers forget about you.
Customers who know your work may need roofing services again, or know someone who does. But they aren't hearing from you.
You don't need more disconnected marketing activities. You need a connected system that helps turn opportunities into booked jobs.
The Search-to-Booked Roofing System™
Found. Called. Booked.
Your marketing should work as one connected process. Help homeowners discover your business, generate inquiries, and turn more opportunities into booked estimates.
01
Found
Get discovered by more homeowners.
Strengthen your local presence, search visibility, reputation, and awareness so homeowners can find your roofing company when they need you.
02
Called
Turn visibility into real opportunities.
Turn homeowner interest into qualified inquiries through clear messaging, lead capture, outreach, and response systems.
03
Booked
Turn more inquiries into estimates.
Improve lead management, follow-up, and appointment coordination so fewer valuable opportunities are overlooked.
One connected system. From first discovery to booked estimate. Found, Called, and Booked describe the customer journey, not implementation phases.
Real roofing results
$66,452 in booked roofing work.
9 jobs sold. Plus $22,390 in open estimates.
Through targeted customer reactivation, email and SMS outreach, and referral marketing, Huddle Web Works helped one roofing contractor generate nine sold jobs and two additional open estimates during an initial Foundation engagement spanning approximately 90 days.
$66,452
Booked Roofing Work
9
Roofing Jobs Sold
$22,390
Open Estimates: 2 Opportunities
$88,842
Combined Booked Work and Open Pipeline
11 total roofing opportunities were identified and attributed to the system.
The campaign helped generate business through existing customer relationships and referrals, not just new advertising leads.
We started with the customers they already had.
The program was built around approximately 1,200 past customers, with staggered SMS and email outreach. It began with a genuine check-in, followed by honest review invitations and referral-program information.
Contacts were grouped into batches of 50–75. A full 21-day sequence planned 14 touches: two check-ins, six honest review invitations, and six referral-program messages.
Not every contact is confirmed to have completed the sequence. Reviews carry no rewards. Referral rewards apply only to eligible referrals under the program rules.
These results came from the initial Foundation engagement. The client recently upgraded to Dominance; this is not a Dominance results claim.
Results reflect one roofing client's experience. Open estimates are not booked revenue. Individual results vary. Reporting period: July 17 to October 17, 2026 (92 elapsed days, about 90 days). Booked work is not cash collected.
Choose your level of growth
Choose the level that fits your business.
Every roofing company has different growth goals, marketing needs, and capacity. The Search-to-Booked Roofing System™ is available in three cumulative service levels. Each higher level adds capabilities. Choose one complete level that fits your business.
Level 01
Foundation
Starting at $995/month
Build your visibility.
For roofing businesses that need stronger local visibility, reputation, and customer engagement.
- Local search visibility and business profile optimization
- Reputation and honest review-generation workflows
- Customer reactivation and referral opportunity systems
- Visibility and lead-source reporting
Level 02
Pipeline
Starting at $3,995/month
Expand your opportunities.
For established roofing companies ready to expand lead generation, inquiry capture, and follow-up capabilities.
- Foundation capabilities included
- Expanded local and AI search visibility
- Text-based chat, SMS, and social follow-up with HuddleFlow AI
- Visibility into inquiries and appointment activity
Level 03
Dominance
Starting at $9,995/month
Pursue market leadership.
For roofing companies seeking the broadest coordinated marketing, advertising, and automation capabilities.
- Foundation and Pipeline capabilities included
- Broader paid and organic channel coordination
- AI Voice Receptionist for live phone answering
- Higher-touch strategic oversight
Three complete service levels. One connected system. Your selected package is implemented through coordinated workstreams, not a sequential three-phase rollout.
You do not need to buy Foundation before Pipeline or Dominance. Typical target: initial rollout within about 30 days, subject to integrations, verification, platform approvals, and scope.
Total investment
Know what you're investing in.
Your monthly Huddle Web Works service fee and advertising budget are separate. Each level has its own scope and suggested advertising investment. Huddle manages the campaigns included in your selected service level.
Foundation
Pipeline
Dominance
Transparent pricing. Clearly defined services.
Illustrative starting investments. Actual budget, software/usage costs, setup fees, and campaign scope depend on the agreement. Confirm any additional fees before signing.
Meet the founder
30 years in technology.
A focused approach to roofing growth.
I'm Shareef Huddle, founder of Huddle Web Works.
I've spent 30 years working in technology, solving complex problems and building systems that help businesses operate more effectively.
I created Huddle Web Works to bring that experience to roofing contractors. It connects local visibility, customer relationships, lead generation, and follow-up into a coordinated growth system.
My early experience working on roofs is part of my background, but my professional expertise is technology.
You focus on running your roofing company. We focus on helping your marketing and technology work together.
Why Huddle Web Works
Not more disconnected services.
A connected growth system.
Most roofing companies don't need another collection of marketing tools. They need visibility, lead generation, customer relationships, and follow-up to work toward measurable business outcomes.
Built for roofing businesses
A focused offering built around how roofers attract, communicate with, and serve homeowners.
Connected execution
Search visibility, customer reactivation, inquiry capture, and follow-up planned as one process.
One roofer per defined market
Market exclusivity is offered subject to availability and the terms of your agreement.
Measurable accountability
Focus on inquiries, appointments, jobs sold, and attributed opportunities within your service scope.
We work to identify the highest-impact opportunities first, including opportunities already in your past-customer relationships.
Free roofing growth assessment
Where is your roofing business losing opportunities?
Your company may be missing opportunities between a homeowner's first search and a booked estimate. Answer nine quick questions to spot possible gaps in visibility, customer engagement, lead capture, and follow-up.
Approximately 3 minutes. No purchase required.
Questions before you start?
Here's what you should know.
One roofing company per available market
Your market is either yours or your competitor's.
Tell us where your roofing company operates. We'll review market availability and contact you to discuss your opportunities and the next steps.
One roofing company per defined market, subject to availability. Checking availability is an inquiry, not a territory reservation.