New Book
How to Dominate Google and AI Search with Local SEO
From someone who's laid squares and built the Search-to-Booked™ Roofing System.
10 chapters. Every strategy tailored to roofing companies. No fluff. No jargon. Just the system that gets your phone ringing from homeowners who are ready to hire.
Right now, someone in your zip code is searching "roofer near me." They're not scrolling. They're calling whoever shows up first.
If that's not you, that job went to your competitor. Not because he's better. Because he's easier to find.
You've probably tried to fix this. Google Ads that burned cash. Angi leads shared with five other roofers. An agency that charged thousands a month for blog posts nobody read.
That's not a you problem. That's the wrong strategy.
Rise to the Ridge is the fix.
Every chapter is built specifically for roofing companies. Not lawyers. Not dentists. Not plumbers. Roofers. Here's what you'll walk away with.
See exactly what a search results page looks like today and where your company probably sits on it. Spoiler: most roofers are invisible.
Audit your competition, find keyword gaps, and build a 90-day game plan.
The #1 ranking factor for the Maps Pack. Most roofers have barely touched it. You'll fix that.
Get your name, address, and phone number right across every directory that matters. Consistency builds trust with Google.
Service pages, location pages, schema markup, site speed. The stuff that tells Google you're legit.
Not blog posts. Service pages, location pages, and supporting content that actually ranks and brings in calls.
Reviews that say "great work" don't help your ranking. Learn how to get ones that mention the city, the service, and what you did.
Earn links from local news, industry directories, and community organizations that build real authority.
AI Overviews cut clicks by 58%, but cited sites get 35% more. Learn which searches are affected and what to do.
ChatGPT, Perplexity, and Gemini name two or three roofers per answer. Not ten. Learn how to be one of them.
No vanity metrics. Track the numbers that connect directly to jobs on the books.
Here's a taste of what's inside. This is from the opening chapter of Rise to the Ridge.
From "Why Most Roofing Companies Are Invisible Online"
Picture this. A homeowner wakes up to a water stain on the ceiling. Last night's storm did the damage and now there's a bucket in the hallway catching drips. They grab their phone and type "roofer near me."
Before they see a single organic website result, here's what shows up: Google's AI Overview at the very top. Then 3 to 4 paid ads. Then the Maps Pack with three local roofers, their star ratings, and a tap-to-call button. Then People Also Ask. Then, maybe, if they're still scrolling, they'll see the first organic result.
That homeowner with a bucket on the floor isn't scrolling. They're calling whoever shows up first.
If that's not you, that job went to someone else. And you never even knew it was out there.
Think of it like a roof. The roofers at the top of Google are the ridge cap. Everything flows through them first. The roofers at the bottom are a missing shingle at the drip edge. They only catch what everyone above them missed.
Where do you want to be on this roof?
Rise to the Ridge was built to work no matter how you run your marketing. Pick the path that fits.
Step-by-step chapters. Tools named. Process laid out. Dedicate 10 to 15 hours a week and expect results in 3 to 6 months.
Hand it to your office manager or marketing coordinator and say "this is what we're doing." This is their training manual.
If your agency is doing the work in these chapters, great. If not, you'll know exactly what to demand. No more vague reports.
I've laid squares on tract homes and spent afternoons on tear-off in July heat. I also spent 30 years in tech, from help desk to cloud infrastructure. That's a perspective most marketing people don't have.
I started Huddle Web Works and built the Search-to-Booked™ Roofing System because I was tired of watching good roofers get ripped off by agencies that didn't understand the industry.
This book was written by a guy who's been on roofs. No jargon. No marketing-speak. Every chapter is plain English with step-by-step instructions.
So you can tell if they're doing the right work. If they are, great. If they're billing you for blog posts and vanity reports, this book shows you exactly what to demand instead.
The strategies are built for local search. Whether you're in a metro with 50 competitors or a smaller market with 10, the system scales. Every chapter includes action steps you adapt to your area.
Other SEO books are written for everyone. This one is written for roofers. Every example, every strategy, every keyword reference is roofing-specific.
Each chapter has its own action steps, so you can start with whatever gap is hurting you most. Most chapters take under 30 minutes to get through.
Every week you wait, homeowners in your area are searching for a roofer and calling someone else. Rise to the Ridge gives you the system to change that. Get it today, start this week.
Written specifically for roofing companies doing real revenue who are ready to own their local market.